Increasing your site's ranking involves applying practices and techniques known as Search Engine Optimization (SEO).
Take time to build a list of keywords and phrases people would use to search for you. You will use keywords in your "meta tags," including page titles and meta keywords.
How to Create Meta Tags
In the side menu, click Website Design.
Click the Site Navigation overlay in the top menu.
Hover over a tab name and click the { } button.
Enter the Meta title and description.
Meta Title — This is the clickable link on search engine results pages (SERPs).
Meta Description — This is the description you see below the clickable link in the SERPs.
Click Save.
Click Close.